Smooth in taste, rich in aroma. Notes of chocolate, hazelnut, and a creamy finish.
Project: Greca Blend
This project is the bridge connecting my coffee campo (country side) in the Dominican Republic to the New York City streets full of hustle, drive, and adversity. A bag of coffee that symbolizes the everyday life and hustle of a true New Yorker.
In my experience, the specialty coffee industry has never truly catered to the Latinx community. I’ve felt this since you don’t really see coffees crafted for a Greca (Moka Pot).
Now let me tell you the history, the greca was invented by Alfonso Bialetti in 1933. Bialetti created a three-tiered coffee pot system comprising a stove-top boiler on the bottom, a filtered funnel for grounds in the middle, and a receptacle to collect the hot coffee brew on top. Today 9 out of 10 italian households own a moka pot. And I’m pretty sure it’s the same statistic for many Latinx households.
On the other hand, what does Greca mean to me? It’s a symbol of my culture–I can date this brewer back to my infancy. Everytime I see one I get nostalgic, I can dream up the heat of the fire and the scent of smokey wood as it sits under the greca.
The mission of our Greca Blend is to celebrate the culture of the Latinx/Hispanic/Afro-Latino community. Stay caffeinated my friends.
Fun fact: The Bialetti logo is the son of Alfonso, Renato. The humorous image of a mustached man with his finger up ordering a cup of coffee was a marketing move to steer away from fake replicas and make consumers aware of the original.